As part of its efforts to make local building materials affordable and available, the Royal brand of tiles by West African Ceramics Limited has unveiled two mega ultramodern state-of-the art tiles and sanitary wares showrooms in Kaduna State and Abuja.
The launch marked the 7th and the 8th showrooms since the company rolled out the Royal Exclusive Showroom initiative.
The initiative was established through a strategic manufacturer-dealer partnership framework that has seen the setting up of several showrooms in major commercial cities across the country.
These include those in Kano, Port Harcourt, Mararaba in Nassarawa State, Jos, Osogbo, and Enugu.
A statement from the organization said that in Kaduna, the company partnered with Arda Integrated Ceramics Co. Ltd., a major building material dealership located along Ahmadu Bello Way while JCA Global Consultants Ltd, an architecture consulting and interior design outfit partnered with the company to set up the showroom at the Lokogoma area in Abuja.
The statement said that the partnership which aims to support government’s efforts in reviving the manufacturing sector and encourage patronage of locally produced goods would afford builders, project owners and other professionals the opportunity to reduce risk, lower the cost of projects and enjoy a one-stop shop experience of tile applications.
According to the General Manager, West African Ceramics Ltd., Mr. Bhaskar Rao, the showroom initiative is a response to support government efforts in resuscitating local production through an effective distribution network to ensure that products are available at the right time, place, and at the right prices.
The CEO of Arda Integrated Ceramics Co. Ltd, Mr Arthur Etuka said that the key focus of the current administration which is to grow the real sector and revive the community of local manufacturer can only be achieved when dealers in the value chain support this drive by pushing locally produced goods and services especially when the quality surpasses imported products.
Also, the Chairman/CEO of JCA Global Consultants Ltd, Chief Kachi Iheme urged the public to support the ‘Buy Nigeria’ campaign.
Source: Daily Trust