NIPC, SON, Seek Collaboration With Stakeholders in Hair, Beauty Industry

The Nigerian Investment Promotion Commission (NIPC) and Standards Organisation of Nigeria (SON) have called for collaborations with stakeholders in Nigerian hair and beauty industry for the industry’s growth and standardization.

The two organisations made the call at the African Hair Summit, held in Abuja on Saturday.

The African Hair Summit is an annual natural hair conference that brings hair and beauty entrepreneurs together to discuss innovative ways of raising awareness on healthy beauty lifestyles and business growth.

This year, the Summit focused on Hair Economy: Building our African value chain.

Speaking on ‘NIPC’s role in supporting investment in Nigeria’, the Deputy Director, States Coordination for NIPC, Mr Aminu Takuma, said that the Council was looking forward to partnering with hair and beauty entrepreneurs.

He added that this partnership was important to expand the industry and attract quality investments.

“The pioneer status incentive is being reviewed where high net worth individuals are approached to set up processing plants for the raw materials used for hair products.

“The bulk of Shea butter used in producing most hair products are from Nigeria and we need to get more involved in knowing the process.

“NIPC is extending a hand of partnership to entrepreneurs in this industry to come on board,” he said.

Takuma also said NIPC was looking into expanding the shea butter industry and has partnered with USAID to conduct a feasibility study on market viability of the raw material.

He added that Nigerians need to get involved in the shea butter industry, especially hair and beauty entrepreneurs who need them for their products and services.

Speaking earlier on behalf of the Standards Organisation of Nigeria (SON), Mrs Chidinma Emenyonu, the Technical Secretary, Hair and Bathing Industries, reiterated the need for standardization in the beauty industry.

Emenyonu revealed plans to revisit the standards for the hair industry, especially in areas of services, products used, client consultation, principles of hair cutting, hygiene and work environment.

She decried the lack of compliance to articles of standardization, adding that SON would no longer take defiance lightly. “We need relevant stakeholders in the hair and beauty industry to collaborate with SON to develop the right standardization guidelines.

“These guidelines need to reflect on all areas, including production, service and consumer rights,”Emenyonu said. She added that complying with standards would open the industry internationally and broaden the market.

Emenyonu noted that the reviewed list of standards for the hair and beauty industry would come out by the end of 2018 with its implementation to begin in 2019.

DELIBERATION ON EXPANDING HAIR ECONOMY

Entrepreneurs in the natural hair and beauty industry deliberated with government organisations, enthusiasts and investors on ways to expand the economy of the hair industry in Nigeria.News Agency of Nigeria (NAN) reports that the deliberations took place at the third African Hair Summit held in Abuja on Saturday.

The African Hair Summit is an annual natural hair conference that brings hair and beauty entrepreneurs together to discuss innovative ways of raising awareness on healthy beauty lifestyles and business growth.

This year, with Nigerian actress and natural hair ethusaist Dakore Akande as the envoy, the Summit focused on “Hair Economy: Building our African value chain.

NAN reports that panelists included Ms Kemi Lewis, CEO KL’S Naturals, Miss Michelle Ntalami, CEO Marino Naturals, Mr Philip Ideh, CEO Natural Nation and Mr Chinedu Okoye, CEO Perfect Trust Cosmetics.

Speaking on the challenges of building a natural hair brand in the Nigerian economy, Ms Kemi Lewis said that lack of adequate training centres for hair professionals and disparity between government regulatory bodies were the major issues.

Lewis, who owns Nigeria’s foremost natural hair salons, said that government agencies in charge of taxation and guidelines for the hair and beauty industry needed to be streamlined to prevent overlapping and discordant information.

She said, “We should have the guidelines and uniform information because it gets annoying when different government agencies come with different rules that overlap.”

Also, Miss Michelle Ntalami, owner of Kenya’s first organic hair care line, called for a unification of the natural hair ecosystem.

She said, “We need more natural hair hairdressers, products, salons and distributors so that more people across Africa and the world can access the healthy hair lifestyle.”

Ntalami’s stand was reiterated by Mr Philip Ideh, owner of Abuja’s biggest natural hair salons, who called for help and support among members of the natural hair community.

Ideh also advised natural hair ethusaists to be patient with their hair as no two hairs are the same.

“Chemicals cause damage to the hair. No two individuals have products that work the same way. Hairdressers have to use individual specific products and styling,” Ideh said.

However, Mr Chinedu Okoye, a major distributor of hair and beauty products in Nigeria, admonished producers of hair care products on the importance of proper packaging.

He said that customers tend to pick products with better packaging without confirming if the products were the best, adding that makers of quality products should make their products attractive such that it markets itself.

“The importance of packaging can never be overemphasized and poor packaging is the reason why most good products do not sell because customers do not think they are attractive. Package right,” Okoye said.

Some participants who spoke to NAN expressed their satisfaction at the range of topics explored at the summit, adding that they were detailed enough to help shape the industry.

Miss Joy Efosa, who travelled in from Lagos State, said that she was glad that the natural hair movement has been recognised as an industry that could contribute to the economy.

“This is a huge step forward to acknowledge that it is a huge industry and having this deliberation with stakeholders is a step in the right direction, ” she said. Similarly, Mr George Obinna said that he was particularly happy for the presence of government officials and their interests in helping the industry grow.

“The government was here and we will hold them by their promises to support the industry because we need it to grow and propagate the awareness of healthy beauty standards,” Obinna said.

NAN reports that earlier, representatives of the Standards Organisation of Nigeria (SON) and Nigerian Investment Promotion Commission(NIPC) pledged their organisations’ support to the growth of the natural hair and beauty industry.

The Summit, which was organised by Ms Adanna Enwezor, MD Photizo Life Foundation, also featured exhibition and sales of natural hair and beauty products, onsite hair styling and networking by stakeholders.

 

Source: Worldstage

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