Filipino-owned Splash Corp. to Expand in Africa

Splash Corp., the Filipino-owned producer of personal care products, plans to expand in Africa as part of efforts to become a global player.

In a recent interview with The Star, Splash founding chairman and CEO Rolando Hortaleza revealed grand plans for the Filipino-owned company which include penetrating the mainstream personal care market in the country and putting up a manufacturing plant in Nigeria.

He said they already have a toll manufacturer in Africa but because of strong demand, the company is considering putting up a manufacturing plant there within the next few years.

“In Nigeria, we’re looking at the possibility of putting up a plant,” Hortaleza said.

This, he said, could be the platform to expand in the whole African region, touted by some Filipino businessmen as the new frontier for expansion compared to Europe and Asia which are already developed.

The company established a toll manufacturing agreement in Nigeria some seven years ago and demand is strong with a shipment of about four containers a month.

Read more: Philstar