11 Plc, formerly Mobil Oil Nigeria Plc, is bullish on expanding its foothold in the lubricant market, as it rewarded its customers in its just-concluded marketing promotion.
The Managing Director/Chief Executive Officer, 11Plc, Mr Tunji Oyebanji, said the company had embarked on massive renovation and modernisation of its Lube Oil Blending Plant at Apapa, Lagos, to guarantee regular product availability in the Nigerian market.
Oyebanji stated this at the grand finale of the Mobil Super Peel and Win marketing promo in Lagos, adding that the company conducted raffle draws in Ibadan, Port Harcourt, Enugu, Benin City, Kano and Abuja.
According to him, previous draws produced about 80 winners of prize items, such as tricycles, motorcycles, power generators, gas cookers, smart telephone handsets, mechanic toolboxes and cash prizes.
He said, “Today’s event is special because the Mobil lubricant brand was not known in this country for marketing promotions of this magnitude. This is the new energetic Mobil brand for you, the Nigerian consumers. The new management has recognised the role of marketing promotions in products acceptability, business growth and profitability.
“This marketing promotion is our little way of saying ‘thank you’ to our ardent users of Mobil engine oil, as well as, rewarding those users with enduring faith in the Mobil lubricant brand for decades. End users who truly have demonstrated their loyalty to the brand, not minding the lure of some cheap and low-quality engine oil in our market today.”
Oyebanji described the marketing activity as “another unique way of letting our users to appreciate the transformation of Mobil Oil Nigeria Plc to 11Plc.”
He said, “This is a strong indication of better things to come for users of Mobil engine oil in the coming years. Mobil lubricant quality remains high, unrivaled and consistent across regions and geographies. The Mobil engine oil is professionally engineered and blended for the latest engine technology, the ideal product for newer engines or older ones in good conditions, delivering best all-round performances.
“The management of 11Plc is poised and strongly determined, more than ever before, to continue to make available to the teeming users Mobil high-quality lubricants in this market. 11Plc will continue to be the leader in providing quality lubricants and lubrication-supporting services to industries. These are what differentiate us from competition, and we are even better placed today to do more. And we are committed to doing so in many years to come.”
At the Lagos event, a GAC sport utility vehicle was won as the grand prize, with other prizes such as five tricycles, five motorcycles, five electric generators, five gas cookers, and five smartphone handsets.
The star prize winner, Mrs. Blessing Agbo, was presented a brand new GAC SUV by the MD/CEO, on Monday.